The myth, now updated, projects that this “spending power” will reach $1 trillion by 2011. The myth of Black “buying power” resurfaced yet again in February as more “ news” was released from African American/Black Market Profile (AABMP). Ball opens the door to this vital discussion.Īchieving economic clarity is a bit more difficult than it would appear. But is any of it true? Does this popular understanding confuse black income, and even black debt with black wealth? Where does this misinformation come from? And does the emphasis on “buying power” as agency denigrate collective action in favor of “lifestyle” activism? Dr. We've all heard it many times, from the screen, from the pulpit and elsewhere. So harnessing this power by changing the consuming habits of black America, the story goes, is an essential pre-requisite for black uplift. The immense “buying power” of African Americans, we are told again and again, makes us a huge economic power.
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